Why your corporate strategy may be failing
Conclusion — “Stop seeing strategy as a scientific way of thinking, in which emotions and intuition are bad. Lots of CEOs acknowledge the role of intuition in their own best decisions but they need to empower it in others during strategy. Recognize that emotions are a part of any social process. Be respectful, kind, and benevolent to your co-strategists. That will open up – rather than shut down – their creativity and build the best possible strategy.”
