#55 – XMAS tree approach to Positioning the Competition – don’t disparage
#54 – Left-Handed Whopper/Burger – the art of Positioning when everything is really the same
#53 – The proverbial ’10x’ – An Order of Magnitude … that’s what it takes today to get someone’s attention
#52 – Story Telling is a great way to share Leadership. Book ‘Tell to Win’ by Peter Guber
#51 –Ericsson – “It is all about Communication between People … the rest is just Technology”