Guardian, Adventurer, Celebrity, or Individualist Investor?
Link: Guardian, Adventurer, Celebrity, or Individualist Investor?
Extract: The BB&K model plots investors against these two axes. As a result, four categorisations are obtained. An individual can be confident and careful (Individualist), confident and impetuous (Adventurer), anxious and careful (Guardian) or anxious and impetuous (Celebrity). Here is what it looks like graphically.
