#15 – GhOST – Goals, Objectives, Strategies & Tactics. The ‘h’ is silent.
#14 – In business, it’s generally ‘How Much & By When?’ … a percentage/amount expressed with a timeframe … a very objective statement.
#13 – Stephen Covey’s 7 Habits — #5 “Seek first to understand before being understood” … IOW’s … can you state the other person’s argument/position with the same passion and intensity that they can.
#12 – From WealthyJim – “If you allow me to control the assumptions, I can convince you of anything”
#11 – Bill Maher said it … “America is defined by Smart Marketing to Stupid People”