#10 – Shut up & Scale. Get laryngitis and sell more.
#9 – To Say Something? … Or keep your mouth closed? – 3 Q’s: Is it Truthful? Is it Kind? And is it Necessary?
#8 – To Bid or Not to Bid? 3 Q’s: Is it Real? Is it Worth It? And can we Win?
#7 – The 7 Layer ‘Why’ – it generally takes between 3 to 5 Why’s … but no more than 7 Why’s … to get to the true underlying meaning
#6 – Question Everything … especially verbal statements … with Two Rules: 1. Establish the Facts and then 2. Verify Them.