#5 – GPQ – Get Professional Quick.
#4 – Everything can be translated into a Decision-Grid (perhaps 2by2) where you control the Criteria (and does it fit on an 8.5” by 11” ‘branded’ sheet of paper)
#3 – “First to Paper, Last to Talk” = best chance of NOT getting Out-Sold
#2 – Human Beings Have An Innate Desire to Compare – and when they do so they will also ‘lose’ (emotionally). But for Businesses, comparison is paramount (ie. Competing on Analytics) as there is an ‘objectivity’ (vs. ‘subjectivity’)
#1 – “Professional Copy Amateurs Invent”
